19 May 2017

8 reasons why your business NEEDS a professional website!

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget.

Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business.

1. YOUR SMALL BUSINESS WILL GAIN CREDIBILITY

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

2. A WEBSITE SAVES YOU MONEY

As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under R300 a month and, in some cases, as little as R100. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

4. IT IS ALWAYS ACCESSIBLE

A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.

5. A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!

6. IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

7. A WEBSITE SAVES YOU TIME

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

8. IT IMPROVES CUSTOMER SERVICE

Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.

 

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19 May 2017

The Main Benefits of Using Cloud Servers

To put it simply, cloud servers mean virtual servers which run on cloud computing environment. That is why very often Cloud Servers are referred to as Virtual Dedicated Servers (VDS). While it is true that every cloud server can be called a virtual dedicated server, the opposite is not always true.

This is because a virtual dedicated server can be placed only on a single hardware server and thus suffer from a single point of failure when any of its hardware fails.Cloud servers run as software-independent units. This means that a cloud server has all the software it requires to run and does not depend on any centrally-installed software.

Cloud Server Benefits

  • Freedom to modify all the server software to your needs. This includes the operating system kernel which is not always the case with other virtualization solutions such as private virtual servers.
  • Stability and security because a software problem is isolated from and to your environment. Others’ cloud servers can’t harm you and you can’t harm others. Also, if other users overload their cloud servers this will have no impact on yours because resources are dedicated and your stability is guaranteed. In addition to that cloud servers don’t suffer from hardware problems as previously said.
  • Cloud servers probably hold the best stability / cost ratio performance. They do not suffer from the usual server hardware problems and they have all Cloud computing, benefits, i.e. they are stable, fast and secure.
  • On the other hand, cloud servers are economically more efficient than the standard dedicated servers. For a similar price, with cloud servers you will receive more resources and your server will be faster. In web hosting terms, your site will run faster on a cloud hosting server if you compare it to a traditional server with similar price.
  • In this regard we should also mention that cloud servers scale very well. It is very easy and fast to add upgrades(CPU, Memory, disk space) to a cloud server just as it is more affordable, of course.

That’s why cloud servers are very popular and sometimes preferred to the traditional dedicated servers. This is true especially for the low to mid-level servers where they excel in all aspects.

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